Local search engine optimization (aka Local SEO) is the process of making your company visible for geographically-relevant searches, specifically within Google Map Listings, also known as Google Business Profile (GBP).
If you want to improve the online visibility of your business, it’s time to explore Local Search Engine Optimization.
As a home services provider, you probably provide service in specific geographic service areas. You want to engage customers within that area, and you would like potential customers to find your business when they are looking for a service provider in their local area.
It’s rare that consumers are willing to wait for several hours for a service provider to drive to them for an unexpected emergency repair. Instead, most would prefer to work with someone in their local area. That’s why local SEO matters – so people in your targeted service area can find your business.
The importance of Search Engine Optimization for Local Home Services Businesses has grown significantly over the last several years with the sharp rise of internet connected smartphone usage. Local SEO focuses on providing search results that are relevant to consumer based on their specific geographic location.
To address the local nature of today’s search engine results, business owners need to optimize their web presence and tailor search strategies by geographic location to enhance local exposure, drive targeted local traffic and maximize sales and lead generation.
Are you a local or regional home services business that provides your products and services to consumers or clients in a specific geographic area? Are you struggling to attract targeted website visitors from the right locations?
Your website’s primary purpose may be to sell products or services, generate qualified leads, develop brand awareness or to serve as a marketing or recruiting tool for your organization. But let’s face it, regardless of your site’s primary goal; if people can’t find it easily on Google, Yahoo, Bing or any other major search engine, you are not maximizing its potential or effectiveness.
Whether you’re a local or regional business that relies on targeting website traffic from specific geographic locations (neighborhoods, cities, towns, counties, states, territories, etc.), it’s extremely important that you understand that the traffic being driven to your website is the type of traffic that is valuable to your local business.
Our proven local SEO services for home services contractors make it easier for prospects in your geographically targeted locations to find you.
Local SEO involves a combination of various on-page and off-page strategies that we have developed to maximize the traffic to your website from prospects in your geographic service areas.
By using location-specific strategies we can effectively target local prospects in the geographic areas that are most important to your business. When these prospects use search words and phrases to find local businesses, they will find your company instead of your competitor.
Local SEO helps your home services company:
A successful local SEO campaign is critical for any home service business looking to drive leads and sales from neighboring customers.
Let us show you how our local search engine optimization and marketing strategies can help you achieve your online marketing objectives!
Ready to start the process of mapping out a strategy to scale your business?
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