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One of the biggest challenges of running a home services business, especially one that serves customers locally, is generating targeted new client leads. With everyone searching online nowadays, it’s also easy to get buried under your competitors, particularly if you’re in a highly competitive market.
Rank Nearby offers lead generation strategies that allow home services contractors to benefit from targeted website traffic and leads using our proven local digital marketing strategies. These strategies are substantially more cost-effective when compared to pay-per-click advertising, and these services provide long-term value for your company.
If you are looking for more new client leads to scale your business, contact our home services lead generation experts at Rank Nearby.
One of the biggest problems facing home service companies and contractors is reaching the right customer when they need service in the geographic areas where you provide your services.
In order to succeed at attracting targeted leads for your home service business, you will need to do what is necessary to have your Google Business Profile and company website display prominently in search when a prospective client is looking for the services you provide in their geographic location.
The three strategies most effective in lead generation are Organic SEO, Local SEO and Long Tail SEO.
Organic search engine optimization (SEO) is still the king in the digital marketing space for generating targeted traffic and leads for local home service providers. SEO is what propels your home services business to the top of the search results and keeps it there. If your campaign is robust enough, home services SEO alone can generate the majority of your home service leads.
Local search engine optimization (aka Local SEO) is the process of making your company visible for geographically-related searches, specifically within Google Map Listings, also known as Google Business Profile (GBP).
Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.
Using long-tail keyword variations in your marketing campaigns is a win-win: better search rankings, more qualified search traffic, and lower costs per lead.
Ready to start the process of mapping out a strategy to scale your business?
Complete the form below to schedule a quick call with one of our marketing experts and we’ll show you how you can dominate your targeted service areas.