What is a brand? When we talk about your “brand,” we’re referring to your logo, color palette, fonts, images and messaging associated with your home services business. When potential customers engage with your brand, are they informed, impressed and driven to take action? Or are they left feeling underwhelmed?
What does your brand say about your business? At Rank Nearby, we help create timeless brands that speak to your company values, help customers find and remember you and enhance name recognition in your target market. We know how competitive the home services industry is, which is why we focus on creating a strong brand to help you stand out.
Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.
Branding is just as important for home services contractors as it is for companies in any other business vertical. To succeed in a competitive marketplace, home services providers need to develop brands that are instantly recognizable, tells the world what they do and are consistent across multiple marketing platforms.
A unique brand can have a huge impact on your bottom line by giving you a competitive advantage over your rivals and helping you acquire and retain customers at a much lower cost. In the home services industry, where new companies are springing up every day, an established brand can be an invaluable asset in attracting and retaining customers while generating additional revenue.
By carefully developing the brand of your home services company through content, articles, marketing messages and visual assets, you have the opportunity of shaping your customers’ expectations and creating a unique bond that goes beyond the buying-selling relationship.
Good branding is strategic, while marketing is tactical. When you establish the higher objectives and clearly define your brand promise, you can start crafting a marketing plan that’s geared towards achieving those goals.
Trust is paramount to any consumer relationship. They must trust your company and your technicians/employees before they will let you enter their home or business. Branding around trust for your home services business is important. Consumers will weigh this before making a purchase decision.
Another attribute to consider is timely service. Most consumers refuse to wait for service. Your home services company must have to ability to react fast to the consumer needs. Long gone are the days of waiting two weeks for a new installation or three days for service. So, what if you branded around timely service guarantees? Fixed today or your service call is free? Satisfaction Guaranteed repairs or your money back! What would consumers think about your business?
Your home services business has to face the basic fact that consumers don’t think about you until they need you. So, by branding your business with things they identify with you will create association with what they like. Your ultimate goal is to become the go-to provider of your services in your geographic areas where you provide service. When they need your services, you are the first company that comes to mind. It’s a lofty goal, but it can be done!
Whether your home service business is just getting started or you’ve been around for 30 years, Rank Nearby is here to help your business establish a strong, timeless brand.
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