Getting homeowners to call is one of the most important goals. If your ads are getting clicks but your phone isn’t ringing, the problem may not be your ads—it’s likely your landing page. When set up the right way, a landing page can help turn a curious visitor into a real lead. However, just a few mistakes on that page can chase people away fast. Below are five major problems that might be hurting your results—and how to fix them.
5 Landing Page Mistakes to Avoid
1. Lack of Focus: Too Many Distractions on the Page
One of the biggest problems with landing pages is trying to serve multiple purposes. Unlike a homepage, which gives visitors many places to click, a landing page should guide them toward one clear action—calling, booking, or submitting a form.
When your page has extra links, confusing messages, or multiple offers, it creates hesitation. Visitors don’t know what to do, so they do nothing. To fix this, remove anything that doesn’t support your goal. Keep the message clear and make the call-to-action easy to follow.
2. Poor Visual Layout That Pushes People Away
The way your landing page looks plays a big role in whether visitors stick around. If your layout feels cluttered or doesn’t match the ad they clicked on, it can feel untrustworthy.
Stick to a clean design. Make sure your headline matches your ad and your visuals support your message. Use white space to help guide the eye, and keep forms or call buttons visible without having to scroll. A clean, professional design builds trust and keeps visitors engaged.
3. Slow Loading Speeds That Drive Visitors Off the Page
Speed is critical. If your landing page takes too long to load, visitors will leave before they even see your offer. Most people won’t wait more than a few seconds.
Use smaller image files, avoid bulky scripts, and test your load time on both mobile and desktop. Tools like Google PageSpeed Insights can help you spot issues. A faster page keeps visitors around longer and increases the chance they’ll take action.
4. Weak Messaging That Doesn’t Motivate Action
Your message should speak directly to the homeowner’s problem and offer a clear benefit. If your copy is too general or vague, people won’t feel the need to act.
Instead of saying “Get in Touch,” try “Call Now for Same-Day Service” or “Book a Free Estimate Today.” Add elements like reviews, photos of past work, or a satisfaction guarantee. These extras build trust and make your offer more convincing.
5. Not Mobile-Friendly, Causing Visitors to Leave
Most homeowners browse on their phones, especially when looking for quick services like plumbing, cleaning, or repairs. If your landing page doesn’t look good or function well on a mobile screen, you’re likely losing leads.
Make sure buttons are easy to tap, text is readable, and the layout adjusts to fit smaller screens. A mobile-friendly landing page creates a smoother experience and gives visitors fewer reasons to leave without contacting you.
Final Thoughts
Landing pages are a powerful way to get more from your online ads. But if they’re not built the right way, they can waste your budget and hurt your lead numbers. By fixing these five common mistakes—too many distractions, poor design, slow speed, weak messaging, and bad mobile layout—you’ll create a page that turns visitors into real leads.
Making a few smart updates to your landing page can help lower your ad costs and bring in more calls from interested homeowners.
Get More Local Leads Today
Start converting more clicks into calls with Rank Nearby.
We help home service businesses like yours build high-converting landing pages that bring in real results. If you’re tired of wasting money on ads that don’t lead to calls, we’re here to help.
FAQs
- What makes a landing page different from a regular website page?
A landing page is focused on one goal, like getting a visitor to call or fill out a form. A regular website page may have many links and sections that distract from that goal. - Why aren’t my landing pages converting clicks into leads?
Often, it’s due to common mistakes like slow load times, unclear messaging, or design issues. Fixing these can greatly improve your conversion rates. - How can Rank Nearby help improve my landing pages?
We create clean, fast, and mobile-friendly pages that match your business goals. Our pages are built to get results, not just look good. - Does my landing page need to be mobile-friendly?
Yes. Many homeowners use their phones to search for local services. A mobile-friendly page helps you connect with more of them. - What’s included in the free strategy call with Rank Nearby?
We’ll review your current page, identify areas for improvement, and offer actionable tips to boost your leads. No pressure, no sales pitch—just real help.
